The Indian Premier League (IPL) 2018 brand value rose 19 percent to $6.3 bn in 2018 as compared to its previous edition last year. It is on the back of the new five-year deal and presence of top international players, as per a report by Duff & Phelps. Duff & Phelps, a New York-based corporate finance advisory firm reported in Mumbai on Wednesday.
At an annual growth rate, the fee for the broadcasting right increased by 18.9 percent. Earlier in September 2017, Star India bid Rs 16347.5 crore to win the IPL rights for next five years by defeating other heavyweights such as Sony Pictures Network India, Facebook Inc, Reliance Jio and Bharti Airtel Ltd. among others.
Broadcast in 8 different languages on its app and 17 other channels increased the viewership, the report said.
Viewership increased by 15 percent to 1.4 bn from 1.2 bn last year. 202 million viewers watched the season on Hotstar, a 55.3 percent increase as compared to last year.
Star India’s broadcasting rights deal was a game-changer that put IPL on par with some of the biggest sporting leagues in the world,” said Varun Gupta, managing director, Duff & Phelps and Asia-Pacific leader for valuation services.
Star India earned around Rs 2,000 crore in advertising revenues in 2018, a 54 percent jump from Sony’s Rs 1,300 crore last year, the report said.
Valuation cross $100Mn
Among popular franchises, Mumbai Indian and Kolkata Knight Riders brand value stood at $113Mn and $104Mn respectively. Champions Chennai Super Kings and Kohli led Royal Challengers Bangalore valued at $98Mn.
Among others, Sunrisers Hyderabad ($70Mn), Delhi Daredevils & Kings XI Punjab ($52Mn), and Rajasthan Royals ($43Mn) followed the rankings.
Impact on Social Media
The social media mentions in the first week of the tournament amassed 855,400 mentions as compared to 642,900 mentions last years.
Note: IPL is world’s richest cricket league in the world.
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