The former India captain, MS Dhoni has acquired a 25 percent stake in Chennai based sports tech-startup Run Adam. As part of the deal, the legendary batsman has invested an undisclosed amount in the company.

Founded by Yeragaselvan and Mothakaladharan Soundrapandian, Run Adam is India’s first 360-degree sports tech start-up that will help aspiring athletes connect with coaches, sponsors, professionals and other specialists.

It specializes in integrating data, enables access and facilitates communication that brings together different stakeholders in the sports ecosystem under a single forum.

“Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store,” the company said in a statement.

Dhoni will serve as its mentor and brand ambassador. At its launch in Mumbai on Tuesday, he said, “Run Adam will play a significant role in aspiring sportsperson’s life to help achieve their dreams.”

“The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India.”

“My decision to take stake in the company was due to the passion of the team and their vision for sportspersons,” he further stated.

K Yeragaselvan, Managing Director and Chief Executive of Run Adam said, “India is yet to achieve its full potential in sports, not because there is a dearth of talent but because pursuing sports is an expensive affair, not only in terms of money but also in terms of time and sacrifices.”

“Sportspeople are self-funded and often do not come from affluent background. Many can’t reach their goals due to lack of access to resources. We are excited and encouraged by the support that Dhoni has given us,” he added.

However, Dhoni is not the first cricketer to put his money in startups. Others who have invested in startups and other companies include Kohli, Tendulkar, Umesh Yadav, Yuvraj Singh and Sourav Ganguly.

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